Custom Instructional Design Services for Teams That Need to Perform
We partner with organizations to build emotionally intelligent, high-performance training programs grounded in real-world workflows and learning science.
We’re Not Just an Instructional Design Firm We’re Performance Partners
Our solutions go beyond check-the-box training. We design learning that prepares teams to solve problems, work under pressure, and communicate with clarity — whether they’re onboarding, upskilling, or navigating compliance challenges.
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We create custom eLearning experiences ranging from microlearning to advanced simulations, using scenario-based challenges and modular structures with built-in assessments. Our programs can be blended with self-paced, live, and manager-led elements, and we handle all copywriting and content development to keep everything clear, cohesive, and effective.
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We create custom graphics, illustrations, and icon sets that match your brand, along with 2–3 minute animated explainer videos. We also design infographics and job aids for ongoing support, and provide professionally edited video with captions, callouts, and clean visual polish.
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We author in Rise, Storyline, and other modern learning tools, and can support hosting on platforms like Thinkific with tracking and basic analytics. Our work includes intuitive, accessible interface design, along with light LMS guidance or coaching for your internal team.
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We provide design feedback and content reviews, help plan and scope training initiatives, offer guidance on learning strategy and technology choices, and coach new instructional designers or growing L&D teams.
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We design facilitator guides, slide decks, and interactive group activities that keep people awake and actually learning. Sessions are structured for clarity, flow, and real participation rather than another “read the slide and hope for the best” workshop.
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We build practical, scenario-heavy training that sharpens empathy, tone control, problem solving, and de-escalation. Every module is designed to turn support reps into calm, confident operators who can handle real customers, not hypothetical ones.
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We turn dense regulations into training humans can actually follow. Clear explanations, realistic examples, and simple decision-making frameworks help teams stay compliant without feeling like they’re slogging through a legal textbook.
A Simple, Transparent Process Built for Collaboration
DISCOVERY &
PROPOSAL
We start with a friendly conversation to understand your goals and needs. Then, we craft a clear, customized proposal — simple, transparent, and tailored to you.
PROPOSAL REVIEW
& APPROVAL
You’ll review the proposal and share any feedback. We’ll make adjustments as needed and finalize everything together so we’re fully aligned from the start.
CONTRACT &
INITIAL PAYMENT
Once the proposal is approved, we’ll send a straightforward contract and project timeline. After signing, you’ll submit a 50% deposit to kick things off.
ANALYZE &
DEFINE
Next, we take a closer look at your real-world workflows, support tools, and team performance. We’ll collaborate with your subject matter experts to define the learning goals and uncover where training can make the biggest difference.
DESIGN &
FIRST DRAFT
We build modular training tailored to how your team works—combining system skills, communication, and workflow clarity into one cohesive experience. You’ll get the first draft for easy review, and we’ll refine it together.
SECOND DRAFT &
FINAL DELIVERY
Next, you’ll get the second draft for final feedback. Once everything looks great, we’ll deliver the polished, professional, fully refined product—ready to use right away with confidence and ease.
FINAL APPROVAL
& PAYMENT
Once everything is delivered and approved, the final payment is due. The process is smooth, transparent, and hassle-free—just the way it should be.
LAUNCH SUPPORT & SUSTAINMENT
Need help rolling it out? We can support internal launch planning, provide coaching tools for managers, and offer light sustainment strategies to keep the learning alive after delivery.
Instructional Design for High-Impact, High-Stakes Roles
Customer Support & Call Centers
Scalable training for fast-paced environments with high turnover and strict KPIs.
Healthcare & Life Sciences
Compliance-driven training designed with patient safety and regulatory accuracy in mind.
Finance & Insurance
Onboarding and development solutions for complex, risk-sensitive workflows.
Retail & Logistics
Rapid onboarding, customer experience, and systems training for distributed frontline teams.
Technology & SaaS
Training that supports feature launches, workflow clarity, and customer-facing support.
The Results Our Clients Count On
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Faster time-to-proficiency
30–50% faster time-to-proficiency for new hires
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Compliance Accuracy
Increased compliance accuracy in regulated environments
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Customer Satisfaction
Improved customer satisfaction from empathy-based service training
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Manager Confidence
Greater manager confidence in coaching and supporting learners
What Our Clients Say
Frequently Asked Questions About Our Instructional Design Services
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Yes. We regularly design learning content that adheres to detailed brand standards and established style guides. We’re experienced working within strict visual, editorial, and accessibility guidelines, including brand colors, typography, tone of voice, and approved UI components.
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We create onboarding, compliance, customer service, sales, and soft skills training using eLearning, blended, and instructor-led formats.
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Our approach combines learning science, performance-based design, and emotionally intelligent experiences grounded in real workflows.
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Yes, we integrate with your current LMS or authoring tools, and can support SCORM, xAPI, or proprietary systems.
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Absolutely. We provide standalone consulting and coaching for internal teams needing strategic guidance or content evaluation.
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Most projects take between 4–8 weeks from discovery to delivery, depending on scope and stakeholder review cycles.
Work With Real People Who’ve Done This Before
Jill Brown
FOUNDER | INSTRUCTIONAL EXPERIENCE DESIGNER | CONSULTANT
She is an instructional experience designer and digital media developer. As the founder of Fokus, she combines technology and learner-centered strategies to drive transformation.
Let’s Build Training That Actually Works
Connect with our instructional design consultants to discuss your training goals and get a tailored strategy.